SEO Specialist

About ViaPay 
ViaPay is a global financial infrastructure company powering modern card programs, payment 
solutions, and institutional financial products across the Caribbean, Latin America, and 
international markets. ViaPay enables fintechs, financial institutions, corporate organizations, 
and strategic partners to launch and scale secure, compliant, and high-performance payment 
ecosystems. 
The company operates at the intersection of financial infrastructure, compliance, card issuing, 
digital payments, and premium financial services, serving institutional clients and high-value 
customer segments with a focus on governance, precision, and long-term scalability. 

Role Summary 
The SEO Specialist is responsible for driving organic growth, search visibility, and qualified 
inbound lead generation across the Via ecosystem, and related product environments. 
This role focuses on building a high-performance search strategy across institutional finance, 
payments infrastructure, fintech partnerships, and premium financial services. The ideal 
candidate understands both technical SEO and commercial conversion strategy, ensuring that 
every digital asset supports discovery, authority, and pipeline growth. 
Key Responsibilities 
● Develop and execute the company’s full SEO strategy across all digital properties 
● Conduct keyword research aligned to institutional buyers, fintech operators, corporate 
clients, and financial institutions 
● Optimize landing pages, product pages, blogs, whitepapers, and thought leadership 
content for organic growth 
● Perform technical SEO audits including indexing, crawlability, schema, page speed, site 
structure, and mobile optimization 
● Build backlink authority and domain growth strategies 
● Monitor competitor search performance across payments, fintech, and financial 
infrastructure sectors 
● Work closely with content, design, and digital teams to ensure SEO is embedded into all 
campaigns 
● Identify inbound growth opportunities through search intent mapping 
● Track rankings, organic traffic, attribution, and lead conversion performance 
● Deliver monthly reporting and strategic recommendations 

Requirements 
● Bachelor’s degree in Marketing, Business, Communications, or related field 
● 3+ years of experience in SEO strategy and execution 
● Strong understanding of technical SEO and enterprise content strategy 
● Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, 
Screaming Frog, or equivalent platforms 
● Strong analytical and reporting skills 
● Experience with CMS platforms including WordPress  
● Ability to work across technical, content, and commercial teams