SEO Specialist

About ViaPay 
ViaPay is a global financial infrastructure company powering modern card programs, payment solutions, and institutional financial products across the Caribbean, Latin America, and international markets. ViaPay enables fintechs, financial institutions, corporate organizations, and strategic partners to launch and scale secure, compliant, and high-performance payment ecosystems. 
The company operates at the intersection of financial infrastructure, compliance, card issuing, digital payments, and premium financial services, serving institutional clients and high-value customer segments with a focus on governance, precision, and long-term scalability. 
Role Summary 
The SEO Specialist is responsible for driving organic growth, search visibility, and qualified inbound lead generation across the Via ecosystem, and related product environments. 
This role focuses on building a high-performance search strategy across institutional finance, payments infrastructure, fintech partnerships, and premium financial services. The ideal candidate understands both technical SEO and commercial conversion strategy, ensuring that every digital asset supports discovery, authority, and pipeline growth.

Key Responsibilities 
● Develop and execute the company’s full SEO strategy across all digital properties 
● Conduct keyword research aligned to institutional buyers, fintech operators, corporate clients, and financial institutions 
● Optimize landing pages, product pages, blogs, whitepapers, and thought leadership content for organic growth 
● Perform technical SEO audits including indexing, crawlability, schema, page speed, site structure, and mobile optimization 
● Build backlink authority and domain growth strategies 
● Monitor competitor search performance across payments, fintech, and financial infrastructure sectors 
● Work closely with content, design, and digital teams to ensure SEO is embedded into all campaigns 
● Identify inbound growth opportunities through search intent mapping 
● Track rankings, organic traffic, attribution, and lead conversion performance 
● Deliver monthly reporting and strategic recommendations 
Requirements 
● Bachelor’s degree in Marketing, Business, Communications, or related field 
● 3+ years of experience in SEO strategy and execution 
● Strong understanding of technical SEO and enterprise content strategy 
● Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or equivalent platforms 
● Strong analytical and reporting skills 
● Experience with CMS platforms including WordPress  
● Ability to work across technical, content, and commercial teams